Ultimately it was launched

Ultimate Kayaks launched (at last).
If you wanted an insight into the world of kayaking then this is the place to get it.
Six times world champion Ivan Lawler writes candidly about the sport, it's hopefuls and up and coming contenders for the medals on the international and Olympic circuit. He even participates in the events himself, although having 20 years on many of the competitors sometimes he feels it.

The site evaluates kit associated with the sport, offers opportunities for fellow kayakers to sell 2nd hand kayaks and equipment and also promotes the range of Nelo and Epic kayaks of which Ivan is sole UK distributor.
If you actually have a vague idea of what you are talking about you can even nominate a candidate for the hall of fame, though you also have to back it up with some serious winnings in terms of medals.

I did speculate, idly I must admit following a recent solo 12 KM trek (heroic I thought at the time in a green canoe complete with yellow paddles) in respect of owning a K1 Vanquish 3L but (and regardless of paying in good hard cash) I was refused on the basis that I wouldn't be able to sit in it without capsizing it never mind paddle it. Maybe I’ll just stick to the cross channel ferries, at least they have a loo on board and you can get a cappuccino.